Monday, March 17, 2008

And while on Culture-Bashing...

The Danish press has accused Ikea of “symbolically portraying Denmark as the doormat of Sweden”.
All because of a humble doormat.
A Copenhagen University academic has just produced some research that has shaken every Dane to his irreducible Viking core. He analysed all the products in an Ikea catalogue according to name. What he found was startling. It seems that Sweden's all-conquering furniture firm quite shamelessly names its fanciest futons, tables and chairs after Swedish, Finnish or Norwegian places, while reserving Danish place names for doormats, draught-excluders and cheap carpets.
That chimes with a conversation I once had with a Danish friend, whom I accused of being jealous to the point of paranoia about the Swedes. “Jealous?” he yelled, his eyes bulging. “What, just because their cars are faster, their lifestyle better, their scenery prettier, their economy stronger, their pop stars glitzier and their blondes sexier? Why should that make me jealous?”


Alas. Just when you thought that the Danes had absolutely nothing to be unhappy about.

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