Bhopal continued: Digging up dirt

You know an ad works only if it provokes its audience to react, or better still, act. After reading Indra Sinha's pieces on the Bhopal Gas tragedy, I found myself digging up a lot of material about the issue. More to follow shortly.

(This is the famous Raghu Rai photograph that shook up the world. On the morning after the disaster, Mr. Rai had found a man burying his daughter with his bare hands. The father had covered the tiny body with soil then, unable to bear the thought that he would never see her again, carefully brushed the soil from her face for one last look.)